Windows 10 Bugs You to Try Edge Before Other Browsers

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It's not unusual for operating systems to ship with a browser preinstalled, with most people just downloading their preferred browsers at the earliest opportunity. But a new build released to members of the Windows Insider Program shows that Microsoft wants to disrupt that process.

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Windows 10 version 1809 prompts users to give the Microsoft Edge browser a try before installing Google Chrome or Mozilla Firefox. The message that appears claims Edge is "the faster, safer browser designed for Windows" and offers two buttons: a bright blue one that launches Edge, and a gray one that says "Install anyway."

That kind of passive-aggressive styling has become all too common in pop-ups that want you to sign up for newsletters, download specific apps or do whatever else the person who set up the pop-up wants you to do. Now it's being used to trumpet Edge, too.

MORE: How to Use Windows 10

Microsoft isn't actually stopping anyone from installing alternative browsers, though. It's just putting its own browser front-and-center before it lets you install Chrome or Firefox. That alone isn't surprising. Developing a browser requires a lot of effort, and many Windows users probably didn't give Edge a second glance simply because they had bad experiences with Internet Explorer.

edge browser nudge

The prompt also echoes the Internet Explorer bundling that got Microsoft in trouble nearly two decades ago. The company wasn't stopping people from installing other browsers then, either — it was just establishing Internet Explorer as the default option for anyone who used Windows.

Now it's trying to intercept people before they install Chrome or Firefox without actually preventing them from installing those browsers. Suddenly the "annoy them" strategy has become more akin to standing 1,001 feet away because it means a restraining order technically isn't being broken.

Even more frustrating is the fact that Windows displays this prompt even when you're installing yet another browser. That shouldn't be a problem for most people, but it's likely to prove maddening to anyone who does have to see this passive aggressive pop-up more than once.

Luckily the pop-up will take you right to the necessary section in the Settings app — "Apps & features" — so you can disable the "app recommendations" option that allows it and other prompts hawking Microsoft's software to appear.

This story originally ran on Tom's HardwareImage credit: T.Dallas/Shutterstock. Screenshot credit: Shawn Hoffman/Twitter

Windows 10 Annoyances and Problems

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5 comments
  • Ari Do Says:

    Maybe it would help if Microsoft could be trusted to not use your personal data they collect when using Edge or Cortana for local searches even if you would prefer them not do it.

  • Svenn-Arild Aakerholm Says:

    I'm always using EDGE, even at my Samsung Galaxy Tab S2. I've slow internet connection, and when using CHROME at my laptop, I'm logged in with my Google account, and it's impossible watching Netflix without movies buffering .

  • pedro Says:

    With the repair for the Windows 10, and reset the lock screen is helping you to go with the Web Browser chrome and firefox should work in a proper way, and for the alternative, you may use <a href="https://routertechsupport.net/linksys-customer-service/">linksys customer service</a> extension to make it repaired and worked well.

  • pedro Says:

    With the repair for the Windows 10, and reset the lock screen is helping you to go with the Web Browser chrome and firefox should work in a proper way, and for the alternative, you may use <a href="https://routertechsupport.net/linksys-customer-service/">linksys customer service</a> extension to make it repaired and worked well.

  • Richard Yoo Says:

    "That kind of passive-aggressive styling has become all too common in pop-ups that want you to ...." - hey sounds just like laptopmag.com's own site. Every single time it tries to force me to sign up before I click on any article...so I guess you guys support this.

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