Don't wait for October Prime Day, the Apple Watch Ultra just dropped $100

Apple Watch Ultra with orange band against an orange background
(Image credit: Apple, Laptop Mag)

October Prime Day Apple deals are popping up before Amazon's Prime Big Deal Days kick off on Oct. 11. If you thought you had to wait a week and a half to save on Apple's best smartwatch, guess again. 

In a premature Prime Day 2 deal, Amazon currently sells Apple Watch Ultra (Orange) for $699 . This multisport GPS normally goes for $799, so that's $100 in savings. This is the Apple Watch Ultra's lowest price in a while and one of the best Apple Watch deals of 2023. As a cheaper option, you can get the Apple Watch Series 8 for $299 ($100 off).

As far as Black Friday-worthy Apple Watch deals go, these are the two of he best we've seen. 

Today's best Apple Watch Ultra deal

Apple Watch Ultra
Was: $799
Now: $699 @ Amazon

Apple Watch Ultra
$699 @ Amazon

Features: 1.92 inch (502 x 410) 2000-nit display, 49mm MIL-STD 810H-certified titanium case, GPS, cellular support, WR100 water resistance, 40-meter diving and swim-proof, IP6X dust resistant, accelerometer, gyroscope, magnetometer, optical heart rate sensor, barometer, temperature sensors, always-on altimeter, up to 36 hours of battery life.

Release date: Sept. 2023

Price check: Best Buy $799| Target: $799 | Apple $799

Cheaper option: Apple Watch Series 8 for $299

Price history: This is the lowest price to date for this Apple smartwatch. 

Reviews:  Experts agree that the Apple Watch Ultra top-tier multifunctional watch for pro athletes and outdoor enthusiasts. It's rugged by design and features a Wayfinder display with compass and Waypoint marking. 

Laptop Mag: ★★★★½ | Tom's Guide: ★★★★½ | TechRadar: ★★★★½ | T3: ★★★★★

Buy if: You want a smartwatch for the outdoors, scuba diving, endurance sports, and advanced fitness training. This is the best smartwatch to buy if you're a pro athlete or like to explore the outdoors. 

Don't buy if: You want a smartwatch primarily for getting messages on your wrist. If you're not a pro athlete or outdoor enthusiast, the Apple Watch SE is the best smartwatch for most people. 

Hilda Scott

Hilda Scott uses her combined passion for gadgets and bargain shopping to bring you the best prices on all things tech. She has a bachelor’s degree in film and media studies from Hunter College and 11 years of tech and entertainment journalism. Her work has been featured on Tom’s Guide, iTechPost,, Parlemag, Enstars, and Latin Times. When she's not scouting for the best deals, Hilda’s catching up on her favorite TV shows and pro-wrestling matches.