Tablets Are Dying. Do You Still Need One?

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For a few years after the 2010 launch of the iPad, there seemed to be a gold rush, with every company — from PC makers like Dell to phone companies like HTC and even the cassette-tape vendor Maxell — making tablets. Fast forward to 2017, and 2-in-1s, which serve as both laptops and slates, are popular, but the market for stand-alone tablets has fallen through the floor. Do you even need a tablet these days?

Tablet Garbage

"Regardless of the market segment, we have seen the retailer and customer interest in stand-alone slate tablets decline markedly over the last four years," said Stephen Baker, vice president and industry analyst at NPD Group.

NPD reports that tablet sales have dropped 30 percent since their peak in 2013 and declined a full 15 percent between 2015 and 2016. The decline would be even sharper, Baker said, if not for extraordinary sales of the low-cost Amazon Fire Tablet, which sold for as little as $33 during parts of the holiday season, and for the success of the iPad Pro and Surface Pro 4, a pair of high-end devices that can replace your laptop.

But even Apple's iPad has taken its blows. In the 2016 holiday quarter, Apple says it sold a little more than 13 million iPads, a 19 percent drop from the same period in 2015. (It might help if Apple were to update its iPad line. The last new release was the 9.7-inch iPad Pro, which came out in March 2016.)

The public's romance with tablets is over, because average phones have gotten large enough to serve as great media-consumption devices, and because laptops, which are far superior productivity devices, have gotten lighter and more affordable. A 2016 consumer survey from Deloitte asked 30,000 respondents to name their preferred device types for 15 different activities, which ranged from watching TV to conducting video chats and shopping online. The tablet was the preferred device for none of these activities.

Deloitte Survey Results: Which Device Do You Prefer

Reasons to Buy a Tablet

Despite their limitations, there are several reasons you might buy a tablet, though these motivations don't apply to everyone.

  • Kids' device: Tablets are ideal first devices for children who are too young to have a smartphone. There's a huge ecosystem of kid-friendly mobile apps and games for both Android and iOS, and the interfaces for the two mobile operating systems are so simple that even a toddler can master them.

    According to Deloitte's 2017 Global Predictions Report, children ages 10 and under use tablets a lot, but by age 14, most kids employ either smartphones or laptops as their primary computing devices.

    The Amazon Fire Kids Edition is our favorite kids' tablet, because of its robust parental controls, deep library of age-appropriate content and nearly indestructible design. It's also $100 (less on sale), so the the investment is small. Parents who prefer Apple's ecosystem may consider an iPad mini, but that device costs a lot more.

  • Reading: If you want a larger screen for reading books, an inexpensive 7- or 8-inch tablet could be your best choice. While many bookworms prefer dedicated eReaders like the Amazon Kindle, tablets can be used to surf the web, play games or check social media for those times when you're not reading. Small tablets are the best choice for reading comic books and graphic novels, because they offer full color.

    Reading on a Tablet
  • Entertainment for travelers: Whether you're flying around the world or taking the bus to work, you need to stay entertained on your journey. You can watch movies or catch up on your favorite shows on a tablet. Though you can, of course, perform these tasks very well on a smartphone, using a tablet will preserve your phone's battery and give you a larger display to view.

    Unfortunately, the best tablets for entertainment are those with larger displays that have higher resolutions and bright colors. To get a 9.7- or 10-inch tablet with a nice display, expect to spend $350 or more, a princely sum for a secondary device.

  • Large-screen drawing and note-taking: If you need to take notes or fill out forms while standing or, if you need to do serious drawing, an 11- or 12-inch tablet like the iPad Pro or the Surface Pro 4 could be a good solution. Most tablets in this size and price category also have optional keyboards that make the devices good for writing. Expect to spend $700 or more. However, at those prices — or even for less — you can just buy a dedicated 2-in-1 that turns into a tablet.

iPad Pro

You Don't Need a Tablet for These Tasks

  • Photography: Your phone probably has a much better camera than anything a tablet can provide. And a smartphone is easier to point and shoot.
  • Mobile gaming: Unless you want to get a tablet for a child who has no phone, a smartphone is better for gaming and makes it easier to move or steer in games that require tilting the device.
  • Email and social media: There's no real benefit to engaging in these activities on a tablet rather than your existing phone or computer.
  • Productivity: A 2-in-1 or a clamshell laptop is much better for writing and editing documents.

Even though their popularity is waning, there's still a place for tablets, however limited. Deloitte predicts that tablet sales will fall another 10 percent in 2017, but that still amounts to around 165 million units worldwide. One of those tablets could be right for you, but only if you need it for a very specific purpose.

Lead Image Credit: Vilax / Shutterstock

Author Bio
Avram Piltch
Avram Piltch, LAPTOP Online Editorial Director
The official Geeks Geek, as his weekly column is titled, Avram Piltch has guided the editorial and production of Laptopmag.com since 2007. With his technical knowledge and passion for testing, Avram programmed several of LAPTOP's real-world benchmarks, including the LAPTOP Battery Test. He holds a master’s degree in English from NYU.
Avram Piltch, LAPTOP Online Editorial Director on
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7 comments
  • John S Says:

    Their not dead but no compelling reason to keep buying the latest and greatest. Perfectly fine second or third device but I would never spend much on one. Yes I do think bigger smartphones have replaced some tablet demand. People are more abt to buy a smartphone more frequently then a tablet. Tablets face the same dilemma as laptops. Lack of reason to upgrade.

  • Christine Dacquisto Says:

    So this article was posted to the same home page as articles titled, Lenovo Has A New Android Tablet Up Its Sleeve, and Samsung May Have Big Plans for the Galaxy Tab S3. I'm positive tablet makers don't design their products for end users only needing it for a very specific purpose.

  • Aaron Bond Says:

    I don't believe that tablets are dying anymore than laptops or PC's are... we cycle through thousands of them every year. But we have reached a saturation/price point level that is slowing the cycling-thru process. I don't need to replace my PC as often because it has more than enough horsepower to run my current apps even though it's 3 years old. I did upgrade the video card recently. Same hold for my tablets... I have several that are 2-4 years old. One of them is too slow after an update, but the others work as well today as when I bought them. There simply is no reason to replace it at this point.

  • Dave wickett Says:

    My tablets work fine and have for years. Why would I buy another one if mine still works?

  • MICHAEL R SZEWCZYK Says:

    I have five tablets in my house and haven't turned on my laptop in over six months. I have no use for a laptop.

  • Joe Bean Says:

    Very interesting article!

    Maybe Ipads also sell less because they are obscenely expensive without offering much more benefits than the Ipad you currently own. Yes, you can buy the 3 years old one instead of the pro for still not so cheap, but you will feel a bit like you are paying too much anyway for brand new "obsolete" technology.

    I love my Ipad Air. I use it to read magazines, read and highlight text in books, read emails comfortably and consume content from links in email better than on my Iphone 6s Plus, play some games much better than on the phone where the risk of clicking at the wrong place is higher and having the smaller screen hinders my ability to read the game properly. You don't hold a not so light laptop in your hands the same way you hold a book and 2 in 1 will not feel as light and comfortable as the lightest Ipad if the keyboard is still stuck to it.

    The laptop is not as good for reading magazines and highlighting using your finger or pen. It doesn't have the same games. It's better for working with emails, good for watching tv shows, of course much better for productivity.

    I would love an Ipad 2 or Pro even more because they are much faster, but there is no way I can justify spending that amount of money for that luxury. My Ipad is fine enough that I will keep it until it breaks.

    In a world where budget is not an issue, a tablet responds to some needs much better than other devices and they still have a place. However, high end tablets might cost too much for too many people compared to what they bring, or maybe they cost too much to replace as often as manufacturers would like but they might get replaced anyway later when they break.

    Tech companies would like us to believe they reinvent the wheel every year, but unfortunately for them, the PC, laptops (maybe to a lesser extent), the tablets and the phones have reached a point for many people where they are as exciting as their fridge. They just want it to last a while and not spend time fixing them.

  • JuanSoto Says:

    We all remember when laptops were dead and tablets were going to replace everything. This... from the same groups performing and evaluating future trends.

    Fact is: the market is saturated with options and operating systems. Tablets will die only if Android and iOS die. That is, not anytime soon.

    What would be interesting is the total figure of laptops, hybrids, tablets and smartphones VS the total figure in previous years. Also the total figure of the main OSes (Windows, macOS, iOS, Android, ChromeOS, Linux) vs previous years. I'm sure we'lll see saturation in some places which is why so many companies bend over backwards to enter other markets.

    Saturation isn't just related to hardware. Even websites like Facebook have peaked in some areas, hence... visits to China and other markets.

    In the end, I want my hybrid to be a no compromise solution filled with ports, storage, ram, etc... a full replacement for a laptop but with removable (transformer-like) screen for occasional use. I want my tablet to minimally be light (under a pound), good battery, a couple of useful ports to optionally extend it, good speakers.

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