How to Turn Off Ads on the Kindle Fire HDX

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When you purchase that new Amazon Kindle Fire HDX tablet, you probably opted to save $15 and get the version without Special Offers. That means you see ads on your lock screen that are often exclusive to Amazon or limited-time offers. These deals might be for a movie or book, or any other digital content. And that's not the only place ads might appear. In the carousel, just below each app that's in the main spot, you'll note that the retailer offers suggestions for other apps you might want.

If you've decided that you've had it with these ads and offers, you can turn them off in a few simple steps. Just note that Amazon will charge you for that $15 you saved during your original purchase. 

How to turn off special offers:

1. Visit and sign in to your account. 


2. Click the drop-down menu from Your Account and select Manage Your Kindle.

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3. Click Manage Your Kindles on the left rail. 

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4. Select the device you want to rid of ads. 


5. Click Edit next to where it reads Subscribed. Then click "Unsubscribe now with 1-click." 

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MORE: Top Kindle Fire HDX 7-inch Cases

How to turn off Amazon recommendations: 

1. Slide down from the top of your Kindle Fire HDX screen and tap Settings.

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2. Tap Applications.

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3. Tap Home Screen.

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4. Toggle to Hide the button next to Show/Hide Recommendations. 

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Author Bio
Anna Attkisson
Anna Attkisson, Laptop Mag & Tom's Guide Managing Editor
A lover of lists and deadlines, Anna Attkisson covers apps, social networking, tablets, chromebooks and accessories. She loves each of her devices equally, including the phablet, three tablets, three laptops and desktop. She joined the Laptop Mag staff in 2007, after working at Time Inc. Content Solutions where she created custom publications for companies from American Express to National Parks Foundation.
Anna Attkisson, Laptop Mag & Tom's Guide Managing Editor on
Add a comment
  • Allaiyah Says:

    "Manage Your Kindle" is no longer available under "Your Account."

  • Brandon Avila Says:

    Sorry for the rudeness but I truly wish to get rid of these obviously there s no 100% guarantee that I'll never see an ad again but still please help me answer the question. How do I pay the special offers on Amazon there seems to be no option for me to pay it and yes my card is added to my Amazon 😿😭

  • Maria Says:

    Amazon charged me $15.00 to do this. There is no option to get it done free as posted below and I received this as a gift.

  • miike Says:

    if u contact Amazon customer service via chat and ask to remove the lock screen ads, they will turn them off for free. whole process takes 2-3 minutes tops.

  • Deborah Ploucher Says:

    I absolutely hate the ads that take over my screen, but I can't really justify spending $15 to get rid of them. Can anything else be done? Thanks!

  • J rivera Says:

    I hate that they're charging $15 just to rid of the ads. Especially for those people like myself who are prime members they shouldn't have a reason to charge us a $15 fee when it's our tablet. Not even apple or samsung have these ads so I don't know why amazon is doing this.

  • Violet Proodian Says:

    I love my Kindle prime but what the heck is going on with the ads that are interrupting my screen every couple of seconds and I don't mean just Amazon ads I'm talking about all the other stuff that's on there. Help please . Don't make me sorry I chose KIndle.

  • BrokenEye, The True False Prophet Says:

    Is there an updated version of this article for the current Kindle Fire operating system?

  • AtownDown Says:

    Just tell them that the ads are very annoying through the feedback section & it'll be gone within 30-45 min. Go to help, then help & feedback, & submit it there.

  • Janice Says:

    Thanks so much for this article. This is my 2nd fire HDX, and I was about to plunk down another $15 to get rid of those annoying adss(which, I must add, were of no interest to me.
    Thanks again

  • james Says:

    Very good article! Amazon's link in their dropdown has changed to "Manage Your Content and Devices" but mention the former in text underneath the hyperlink. Thanks!

  • Ellen Says:

    Do I have to purchase the Kindle from Amazon only in order to have the ads removed?

  • Tom Says:

    I called customer support, and attacked them with kindness and patience. They credited the $15 and turned it off for me.

  • mr_spiggy Says:

    Having stumped up the extra cash to remove ads i was more than slightly irked when i kept getting aps advertised beneath the carousel.

    Thanks for your help in turning that annoying option off :)

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