The Kindle Fire has a Favorites shelf on the homescreen where you can put all sorts of content, from apps and books to movies and music. Just scroll down to see it. Here's the easiest way to add items to this shelf.
-  Find an item you want to add to your Favorites shelf by scrolling through the carousel on the home screen until you
- Press and hold the icon for that content and you'll see two choices pop up: Add to Favorites and Remove From Device.
- Tap Add to Favorites
Bonus Tip:Â You can also press and hold items to add them to the Favorites shelf form the Newsstand, Books, and Apps menus.