Microsoft has announced a feature for its developers that may drastically change the way you consider software. They're called "playable ads," (an unfortunate name), and they'll let you try apps before you buy them.
Right now, if there's an ad for an app or a game in the start menu, you'll be prompted to download it if you click on it. With the new feature, users can stream the app for three minutes and use it as if it was already installed on their PC.
For developers, this increases the likelihood that someone will fall in love with and download (or even pay) for the app, rather than reading about it in the Windows store.
MORE: How to Use Windows 10
This sounds similar to Google's Instant Apps feature that the company announced at its I/O conference last year and made available in January.
The playable ads aren't available to all developers yet, but those with access won't have to do any additional coding. Instead, they'll click a few buttons in a developer dashboard and you'll be able to preview their software seamlessly.
Windows 10 Basics
- 7 Settings to Change Right Away
- Windows 10 Keyboard Shortcuts to Save You Clicks
- 5 Ways to Take Screenshots
- Change Your Password in Windows 10
- Uninstall Programs in Windows 10
- Enable or Disable Tablet Mode
- Add a User (Child or Adult)
- Change the Screen Resolution
- Sync Your Settings Across Devices
- Sync iPhone with Windows 10
- Control Windows 10 with Your Voice
- Upgrade to Windows 10 From Windows 7 or 8
- Eliminate Blue Light With Night Light
- Create a New Folder
- Get to the Desktop in Windows 10
- Add a Printer
- All Windows 10 Tips
- Set Alarms