After four years of Twitch Prime, Amazon has announced that its rewards service will be promptly re-branded to Prime Gaming.
This decision is likely a push for brand recognition, with Amazon possessing similarly titled services that come bundled with an Amazon Prime membership, including Prime Video and Prime Reading.
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Twitch Prime is now Prime Gaming
However, this decision doesn't come with any actual content changes. As the Prime Gaming website illustrates, the service will continue to provide a "free Twitch channel subscription, tons of free loot in your favourite games, 5+ free PC games every month, and more with your Amazon Prime membership."
One thing that might actually change is how easy it could be to sign up with Prime Gaming. Now that this is a service directly tied to Amazon Prime rather than Twitch, it's possible that users will no longer have to create a Twitch account to link to their Amazon Prime membership. When visiting the Prime Gaming website, it automatically identified my Amazon account and logged me in through it.
This is likely an attempt to make the Prime brand more consistent and easily traced back to the service. Amazon Music is seemingly the only service not falling under this umbrella, but even then, the company does have something called Prime Music already.
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Self-described art critic and unabashedly pretentious, Momo finds joy in impassioned ramblings about her closeness to video games. She has a bachelor’s degree in Journalism & Media Studies from Brooklyn College and five years of experience in entertainment journalism. Momo is a stalwart defender of the importance found in subjectivity and spends most days overwhelmed with excitement for the past, present and future of gaming. When she isn't writing or playing Dark Souls, she can be found eating chicken fettuccine alfredo and watching anime.