Bargain shoppers will have extra time to snag the best deals of the summer. This year, Amazon Prime Day is scheduled to run from July 8 to July 11, so that's four days of epic savings.
Last year, Amazon Prime Day deals offered the best summer discounts and back-to-school savings of up to 75% and up to 70% on Amazon devices. I also saw the lowest prices of the year on some of our favorite laptops, tablets, smartphones, headphones, wearables, and more.
I expect this year's discounts will be on par.
What started in 2015 as a 24-hour sale, Prime Day has now quadrupled in length for 2025. With four days of deals for shoppers all over the world to partake in, Prime Day 2025 will be Amazon's biggest summer yet.
As we do each year, we'll be scouring all the deals during the sale to share the best ones worth your while. Until then, see what new for Prime Day 2025 and browse Amazon's early deals this week.
1. Amazon Prime Day 2025 sale dates
Amazon announced Tuesday that Prime Day 2025 will run from July 8-11. Now four days long, that's twice as long as previous sales, which ran for 48 hours.
The first Prime Day in 2015 was a 24-hour sale and grew to a 48-hour event in 2019. Fast forward to 2025, and Prime Day will be a 96-hour sale.
Offering 4 days of great deals, Prime Day 2025 will be Amazon's biggest summer sale ever.
2. Prime Day "Today's Big Deals"
For Prime Day 2025, Amazon will debut Today’s Big Deals, featuring new deal drops each day throughout the sale. These Prime member-only daily deals will offer deep discounts across top brands like Samsung.
Keep in mind that Today’s Big Deals go live at midnight PT / 3 am ET from July 8-11. Much like Amazon's Lightning Deals, Today’s Big Deals will be available for a limited time, stock permitting.
3. Prime Day AI Shopping Guides
We live in a time where AI is everywhere, and Amazon is throwing its hat into the ring. Amazon's AI Shopping Guides tool provides insights for over 100 product types, including TVs and headphones, all in one place.
However, while browsing through the list, I found that some products are dated like these Sony headphones, circa 2009. As a deals expert, I typically don't recommend products more than two years old.
For freshers, human-curated Prime Day deals and discounts on products our tech experts have tested and rated, visit our Prime Day deals hub for guidance.
4. Early Prime Day deals now
Amazon Prime Day 2025 will offer first-time discounts on newer products. So if you've had your eye on a gadget the released earlier this year, you're bound to see it on sale during Prime Day 2025.
This week, there are plenty of early Prime Day deals to shop now with discounts of up to 62% on select Amazon devices like the Luna Controller, eero mesh routers, and Fire TV.
Although a portion of Prime exclusive deals are now live, I'm seeing some great discounts and back-to-school savings you can get without Prime.
For example, you can get the Laptop Mag Editor's Choice Award-winning M4 MacBook Air for $849 ($150 off), the Asus TUF Gaming A16 for $1,299 ($300 off), or the AirPods 4 for $99 ($30 off).
Prime Day deals on Amazon devices & services — Quick links
- Shop: Early Prime Day deals at Amazon
- Amazon Music Unlimited: 4 months free at Amazon
- Amazon Prime Gaming: 6 free bonus games at Amazon
- Amazon Basics Mini Tripod: was $11 now $7 at Amazon
- Luna Wireless Controller: was $69 now $39 at Amazon
- Amazon Fire TV Soundbar: was $120 now $85 at Amazon
- Amazon 55" Fire TV 4-Series 4K TV: $399 now $259 at Amazon
- Amazon Kindle Paperwhite Kids (2-Pack): was $360 now $340 at Amazon
Prime Day deals on Amazon devices & services
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