There's an app for Hallmark now, but it's not the Hallmark app you're thinking of.
At the Apple press event in Cupertino, CA today, Apple officials announced a new app for creating greeting cards. Called (simply) the Card App, the new download lets iOS 5 users build digital greeting cards from photos saved on their device.
Once a digi-missive is complete, it can be e-mailed to friends and family for free. That's not all, though: Users can also send a printed version of their personalized greet carding via snail mail. There is, of course, a small fee attached: $2.99 for domestic mail and $4.99 for international cards. The app will be available next Wednesday, October 12th.