5 Ways to Make the HTC One a Hit and Smack Samsung
HTC's CEO knows his company has a problem. It's not that the smartphone pioneer doesn't know how to make good devices—the HTC One X and One S were two of the best phones of 2012. It's that the company has been outgunned on both the innovation and (especially) the marketing front by you-know-who. While Samsung has become the epitome of anti-Apple cool, it's not clear what HTC stands for. After watching the unveiling of the HTC One this week, I'd say this perennial underdog has a chance to steal some much needed share away from its bigger rival. But to truly execute, HTC will need to follow my five tips.
Editor-in-chief Mark Spoonauer directs LAPTOP’s online and print editorial content and has been covering mobile and wireless technology for over a decade. Each week Mark’s SpoonFed column provides his insights and analysis of the biggest mobile trends and news. You can also follow him on Twitter and Google+.
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