SpoonFed: Has Windows Lost the Tablet War?

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SpoonFed_sh_01-14-10The January 2003 cover of LAPTOP is a bit of a running joke in our office. Beneath a picture of the HP Compaq TC1000 Tablet PC, it reads, “Does This Change Everything?”

Well, at least we posed it as a question. At the time, I believed that tablets had a shot of shaking up the PC industry, but high prices and a dearth of compelling consumer software relegated tablet PCs to ultra-niche status for the next several years. Yet here we are again, on the verge of another tablet revolution, though this time the pen has given way to touch as the primary input method. And judging by the hype surrounding Apple’s upcoming device—not to mention the plethora of Android-enabled tablets showcased at this year’s Consumer Electronics Show—Microsoft could very well be undone by the category it created.

When you look at such Android-powered tablets as the ICD Ultra and Notion Ink Adam, you can’t help but wonder whether full Windows is required to run the next generation of hardware. These devices boot quickly (or at least they will when they’re closer to shipping products) and are capable of delivering high-quality multimedia playback, thanks to Nvidia’s next-generation Tegra chip. The 10.1-inch Notion Ink Adam can do what most users might want to do with a tablet, including reading eBooks on a breakthrough color e-Paper display, surf the Web, and play 1080p video. The 7.0-inch ICD Ultra, which may come to market through Verizon’s LTE network under a different brand, can handle Flash 10 and download your favorite sites at lightning-fast speeds. Both of these tablets also promise much longer battery life than Windows PCs.

On the other hand, the user interfaces we saw on both of these tablets were unfinished, and it will be up to the manufacturers and their partners to deliver a well-rounded user experience. That’s Android’s blessing and curse: it’s completely open for customization, but it also requires a fair amount of work to make your product look polished and user-friendly. Plus, only a handful of Android apps have been optimized for larger screen devices.

The advantage that Windows 7 has—for tablet makers, software developers, and shoppers—is familiarity. What remains to be seen is whether this OS is overkill for a category that’s more about content consumption than creation. MSI’s dual-screen tablet concept, showcased at CES, has two 10-inch displays and the ability to use both independently or as one (great for reading eBooks). MSI’s point is that the device is more than just an eReader; it’s a netbook with a touch keyboard and eReader in one. I have serious questions, however, about how long a Windows tablet with two screens can last on a charge, as the OS simply requires more resources than Android.

Microsoft CEO Steve Ballmer enticed us with a new breed of slate PCs coming this year during his CES keynote, saying that we’re talking about “something that’s almost as portable as a phone and that’s as powerful as a PC running Windows 7.” Building on the touch capabilities of the OS, Ballmer told the crowd that these devices were perfect for reading, surfing the Web, and entertainment on the go. He showed Kindle for PC running on the new HP tablet, but at least during this brief tease you didn’t get the sense that Windows was required for this or any of the other above activities.

So it doesn’t come as much of a surprise that the latest rumors have Apple’s tablet running an ARM-based processor and the iPhone OS instead of full-blown Snow Leopard, basically an “iPhone on steroids.” The argument for such a direction would be that tablets don’t need to be full PCs to give consumers what they desire out of a device that sits between a smart phone and full-blown netbook.

There’s a reason that Dell, HP, MSI, and others showed off Android-powered concept tablets and smartbooks at CES. They’re hedging their bets. If Microsoft is going to be relevant in the tablet 2.0 era, it will need to prove that Windows is the right platform, and quick. Because the competition is ready to pounce.

Editor-in-chief Mark Spoonauer directs LAPTOP's online and print editorial content and has been covering mobile and wireless technology for over a decade. Each week Mark's SpoonFed column provides his insights and analysis of the biggest mobile trends and news. You can also follow him on twitter.

Author Bio
Mark Spoonauer
Mark Spoonauer, LAPTOP Editor in Chief
Responsible for the editorial vision for Laptop Mag and Tom's Guide, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
Mark Spoonauer, LAPTOP Editor in Chief on
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  • Hendress Says:

    ...It is dead? It depends on what you use it for.

    I'm using a refurb 'hybrid tablet' for medical illustrations and animation, and am used to apps like Sketchbook Pro and Abode Illustrator. The touch features work well in Windows 7, but the key is being in 120 dpi mode.

    Moreover, Vegas handles AVCHD video editing surprisingly well. Gotta make Flash/PowerPoint presenations and handle gobs of spreadsheet data on the fly, as well. I don't think I'll be able to do all this on Apple's slate or any of the Android ones... But then again, that [likely] isn't the main focus for those tablets.

  • Fanfoot Says:

    If by tablet you mean a PC with a touchscreen AND a keyboard, then no I think those are still dead. And yes, I'm including the odd/cool little Lenovo hybrid in that assessment (two OS's? they're kidding right?). Sure there's niche for these things, but nothing is going to materially change here.

    If by tablet you mean a Slate PC, one without a keyboard that doesn't run a standard OS, and everything on it has been optimized for touch, then yes I think this is an interesting space. The screen needs to be big enough to do web browsing on. And read magazines and news papers. And yet the whole thing needs to be light enough that it can be held in one hand for long periods of time. Which means the display can't use too much power and the battery can't be too big. Yet the battery needs to last for a while. And it needs to do a lot of things.

    When people talk about the Apple tablet, they assume Apple will optimize all of these factors, and bring out the best product. And they'll bring their whole game--APPS, media agreements, audio, video, etc. When others like ASUS do it, they just build the hardware. Not that they couldn't do all the same stuff but (a) it would take them a LONG time, and (b) they probably aren't built to do these things. Sure Microsoft COULD do these things, and is one of the only other companies that MIGHT, but they'll probably just throw Windows 7 at it, and Windows 7 as you might notice from trying to use it on a Touch Screen All In One Kitchen PC, still has problems with touch. So will Microsoft produce a revolutionary slate PC. I don't expect them to, but you never know. They'd have to bring their whole game though, one that's missing lately in the sporadic slow Zune, Windows Live, Zune on XBox, Xbox on Zune, XBox/Zune/Windows Media Center integration, Windows Mobile 7 deathmarch. Microsoft can't integrate all its projects together into one platform to save its life.

  • JonGl Says:

    I have a slightly different take....

    If Apple (and I said "if" not "when") produces a tablet, it is guaranteed that all tablets that existed before it will become obsolete. It continues to surprise me how Apple's competitors continue to try to pre-empt Apple, or worse, second-guess them. Since they already know they are going to simply copy Apple, why not just wait, rather than expend all their effort trying to one-up something that doesn't exist. It gets old after a while. Granted, for the hardware manufacturers, they have to do something, but Microsoft?


  • Kadath Says:

    MS has basically already lost the tablet war. They're up against Apple's iPhone OS and Google's Android, two operating systems that not only support ARM CPUs, but were designed specifically for touch-based devices. Windows 7 is not designed for touch-based interaction, nor does it support ARM. They have Windows Mobile and the Zune software, but those pale in comparison to Android and iPhone OS.

    It doesn't help that hardware manufacturers are sick of living under MS's thumb. With Android, they now have a fairly robust, FREE platform to build upon, developed and supported by one of the biggest tech companies in the world. And as CES has just proven, manufacturers are more than ready to adopt the platform.

    Quite simply, MS are screwed.

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