Prime Day (opens in new tab) 2021, Amazon's seventh annual shopping bonanza, will be here before we know it. Normally held in July to celebrate Amazon's July 5, 1994 founding date, Prime Day could arrive as early as June this year.
According to Amazon's first-quarter earnings report (opens in new tab), Prime Day 2021 will occur later in the second quarter (Q2) of this year, which suggests June. This news corroborates previous reports that Prime Day 2021 is slated for a June calendar date.
Boasting a worldwide tally of over 200 million Prime members, Amazon underlines the benefits of its subscription service.
"Members have exclusive access to deals every day and especially during Prime Day, which will take place later in the second quarter," Amazon said (opens in new tab) in its release.
The reasoning behind Prime Day's rescheduling could be a strategic retail move. Father's Day falls on June 20 which is not too far from July 4. Amazon could simply want an early start on securing customer orders. This year, Amazon is banking on continued Prime membership growth during its annual Prime Day sale.
What sets Amazon apart from competitors is its variety of fast, free, and convenient delivery options. For example, Amazon's same-day and one-day delivery (opens in new tab) services are available free to Prime members in the U.S. in over 47 cities. Amazon's Last Mile network of delivery driver partners employs research-based routing and planning algorithms to get orders to customers fast.
Since Amazon has yet to make an official announcement, Prime Day 2021's exact date and start time remain a mystery.
Be sure to check out our Prime Day 2021 hub for this year's best Prime Day deals.