Apple REALLY doesn't want you playing Fortnite on iPhone

A screenshot from a video produces by Epic Games parodying Apple's classic "Ninety Eighty" advert for Macs, protesting against the company's decision to ban the game Fortnite from its App Stores.
(Image credit: Epic Games)

Fortnite, one of the most popular video games of all time, is available on practically every platform you can think of. Every platform, except Apple's.

If your birth year starts with the digits '197' and lower, or gaming is one of the many dark arts of computing you've never had much time for, then you're probably sat there thinking "Why did you misspell fortnight?" In which case, here's why this matters.

Fornite is a free-to-play "battle royale" video game developed by Epic Games that sees 100 players duke it out until only one remains. It's a cultural phenomenon, and has been since its original release in September 2017.

It's launched the career of streamers who play it, crossed over with just about every IP you can imagine, hosted virtual concerts, and, more importantly, generates billions of dollars in revenue for Epic Games each year.

It's a game that practically prints money, and for the longest time, Epic Games and Apple were happy to mutually benefit from it.

Right up until Epic Games tried to sidestep Apple's 30% App Store tax, anyway.

Since then, Apple has been providing Epic Games with the cold shoulder, blocking Fortnite from its App Store entirely. And just as things were seeming to thaw, with Fornite on the precipise of returning to iOS and iPadOS devices, Apple has pulled the plug once again.

And this time, Fortnite is down worldwide on iOS, not just in the states.

Apple vs. Epic: The battle royale, behind the battle royale

This company cat fight all began in 2020, when Epic Games attempted to subvert Apple's cut of the profits by implementing its own payment option — cutting out the middleman to directly profit from the sale of battle passes, skins, and emotes from Fortnite's in-game store.

None-too-pleased, Apple prompty gave Fortnite the boot, cutting iPhone and iPad users out of the action.

A long-running legal battle ensued, with Epic Games desperate to find a return to Apple's App Store, and reconnecting with rich vein of capital in the process.

During that time, it would seem that Fortnite was named after the total amount of time that could pass before the two began butting heads all over again.

Promotional image for the game Fortnite, showing players in battle with some gliding through the air.

Since its launch in 2017, Fortnite has gone on to become one of the most popular games ever, raking in billions of dollars for its publisher Epic Games. However, the company's decision to cut out Apple and Google platforms from the profits in 2020 saw it kicked from both the Google Play and Apple App Stores. (Image credit: Epic Games)

However, an April ruling prohibited Apple from restricting Epic's use of external payment systems, blowing the doors wide open for Fortnite's return to the App Store — with Epic Games CEO Tim Sweeney proclaiming on X: "We will return Fortnite to the US iOS App Store next week."

Unfortunately, after resubmitting the game to the US App Store, Epic Games has announced in a post on X that "Apple has blocked our Fortnite submission so we cannot release to the US App Store or to the Epic Games Store for iOS in the European Union," adding: "Now, sadly, Fortnite on iOS will be offline worldwide until Apple unblocks it."

What's next

At the time of writing, Fortnite remains completely absent from iOS and iPadOS App Stores, and the Epic Game Store in the EU, where the game made its return last year thanks to EU regulations that forced Apple's hand on allowing third-party app stores.

In the meantime, those looking for their Fortnite fix on mobile can do so through cloud gaming platforms like Nvidia GeForce NOW, Amazon Luna, and Xbox Cloud Gaming.

However, while Apple will likely have to eventually relent on Fortnite access for EU gamers once again, the game's availability in the U.S. is once again up in the air. For those stateside, the only thing we can say for certain is this: Apple really doesn't want you playing Fornite on iPhone — and its legal squabbles with Epic Games may be far from over.

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Rael Hornby
Content Editor

Rael Hornby, potentially influenced by far too many LucasArts titles at an early age, once thought he’d grow up to be a mighty pirate. However, after several interventions with close friends and family members, you’re now much more likely to see his name attached to the bylines of tech articles. While not maintaining a double life as an aspiring writer by day and indie game dev by night, you’ll find him sat in a corner somewhere muttering to himself about microtransactions or hunting down promising indie games on Twitter.

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