T-Mobile's New Simple Choice Plan: 1GB of Data for Just $50

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T-Mobile has been shaking up the wireless industry since it officially killed off two-year contracts with the debut of its Simple Choice Plan last March. Now, a year later, the carrier is rolling out a revamped version of Simple Choice that gives users double the high-speed data (1GB) and unlimited international texting from the U.S. for the same $50. However, unlimited data now costs more.

Simple Choice offers a lot more data than AT&T and Verizon for just a little bit more money. AT&T's Mobile Share Value plan starts at $45 for a measly 300MB, while Verizon Charges $55 for 250MB. That's four times less data than T-Mobile's offering. Sprint's Framily plan costs $65 for 1GB, but that can go as low as $25 if you have 10 users on your plan. 

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Unfortunately, unlimited data on T-Mobile has gone from $70 to $80 per month. You get 5GB of data now at the $70 tier. On the plus side, the unlimited plan includes 5GB of tethering. Before you were limited to 2.5GB.

In the 1GB tier, T-Mobile seriously undercuts the competition. Under AT&T’s Mobile Share plan, users would pay $85 per month for unlimited talk and text and 1GB of shared data. Sprint customers would pay $50 for an Unlimited, My Way plan with unlimited talk and text plus an additional $20 for 1GB of data for a total of $70 per month. 

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Verizon users would pay $40 for 1GB of data with unlimited talk and text and another $40 for a monthly line access fee, bringing your monthly total to $80.

Though T-Mobile’s new offering is compelling, the carrier is still playing catch-up with AT&T, Sprint and Verizon in terms of 4G LTE deployment. Currently, T-Mobile has 273 LTE markets covered, while both AT&T and Verizon blanket more than 500 markets. Even Sprint surpasses T-Mobile with 382 LTE markets.

Separately, a recently released six-month study performed by RootMetrics.com found that T-Mobile offered the worst network quality of the Big Four U.S. carriers. However, T-Mobile’s outspoken CEO disputed RootMetric’s report, saying that it didn’t take into account the carrier's most recent expansion efforts and LTE upgrades.


Author Bio
Daniel P. Howley
Daniel P. Howley, LAPTOP Senior Writer
A newspaper man at heart, Dan Howley wrote for Greater Media Newspapers before joining Laptopmag.com. He also served as a news editor with ALM Media’s Law Technology News, and he holds a B.A. in English from The Richard Stockton College of New Jersey.
Daniel P. Howley, LAPTOP Senior Writer on