Study Shows More Android Users Live in South/ Southwest, iOS in Midwest/ Northeast

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Mobile advertising agency Jumptap Mobile has mapped the percentage of Android, BlackBerry, and iOS users based on where they live and the results are none too surprising. According to the agency, residents of the South and Southwest tend to be Android-biased, while those in the Midwest and Northeast tend to lean more towards iOS devices. New York state residents primarily opted to use BlackBerry devices, which is to be expected considering the large amount of businesses based there.

Jumptap Mobile says the study highlights the "evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems." The results are based on data for the first half of 2011 from the over 83 million unique users on the Jumptap mobile ad network. In addition to which devices residents of different parts of the country prefer, the report also revealed that Android continues to be the most used operating system. However, ads on iOS systems tend to outperform ads on other platforms. The only Android-based devices to come close to iOS in terms of ad performance are Sony Ericsson devices.

Author Bio
Daniel P. Howley
Daniel P. Howley, LAPTOP Senior Writer
A newspaper man at heart, Dan Howley wrote for Greater Media Newspapers before joining He also served as a news editor with ALM Media’s Law Technology News, and he holds a B.A. in English from The Richard Stockton College of New Jersey.
Daniel P. Howley, LAPTOP Senior Writer on
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  • JonGl Says:

    "Jumptap Mobile says the study highlights the “evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems.”

    Sorry, but but the "study" and the title of this article do nothing more but create the impression, or worse, carry forward a narrative of the idea of a divide.

    Look at that map again. Of the 16 states that are "blue", three are firmly in the South--Louisiana, Kentucky and W. Virginia. Two Southern states are Blackberry states--Virginia and South Carolina. Four are neutral—Tennessee, Georgia, North Carolina and Alabama. That leaves three Southern states that are firmly Android—Florida, Mississippi and Arkansas. Three. (I don't count Texas, because it's more of a southwest state)

    In the NorthEast, you only have the tiny, crowded states of New England for the iPhone. That's it. Blatently missing are Pennsylvania and Ohio (which is more a midwest state)

    In fact, about the only region that is solidly in either camp seems to be the Midwest. And even there, there is a solid band across its middle that is Android.

    Sorry, but the headline, the "study" and this article are bunk. Worse, it seems to be bunk based on prejudices and personal biases. A more useful study would be to compare cell phone providers (or are they called carriers in the US. I forget) are predominant in each of the states. That would probably show more than this silly ethno/demographic twaddle.


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