According to a Bloomberg report, Microsoft is seeking to purchase several Japanese game studios. Microsoft, which recently purchased Zenimax Media and acquired the game studios under the vast portfolio, seems to be taking an aggressive approach by leaping into Sony's backyard.
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"Several Japan-based game developers, from small to big, said it [Microsoft] had approached them about buying their businesses," the report reads. "They asked not to be identified as the talks were private, and declined to give details on how the discussions went."
In Japan, Nintendo remains the king of game brands followed by Sony, however, it appears Xbox is trying to become a larger player in the world's third-largest gaming market.
According to Hideki Yasuda, an analyst at Ace Research Institute in Tokyo, "Xbox has a chance to make Japan its second-largest market after the U.S. if it takes the right steps for years to come." He continued, “Sony’s attention is drifting away and fans have started to notice that.”
Morningstar Research analyst, Kazunori Ito, said, "It's analyst consensus that PlayStation no longer sees the Japan market as important. If you want to know their take on the Japanese market, you need to ask about it because otherwise, Sony wouldn't talk about it."
It looks like the game console battles are going to be very interesting not just in the U.S., but around the world.
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Mark has spent 20 years headlining comedy shows around the country and made appearances on ABC, MTV, Comedy Central, Howard Stern, Food Network, and Sirius XM Radio. He has written about every topic imaginable, from dating, family, politics, social issues, and tech. He wrote his first tech articles for the now-defunct Dads On Tech 10 years ago, and his passion for combining humor and tech has grown under the tutelage of the Laptop Mag team. His penchant for tearing things down and rebuilding them did not make Mark popular at home, however, when he got his hands on the legendary Commodore 64, his passion for all things tech deepened. These days, when he is not filming, editing footage, tinkering with cameras and laptops, or on stage, he can be found at his desk snacking, writing about everything tech, new jokes, or scripts he dreams of filming.