Resuming the “less is more” approach that Apple played with a little last year with its iPad announcement, this looks like it will be a website update with a press release in Apple newsroom, since no big event has been announced.
What is going on!?
I had gone through the necessary stages of grief over the past few days when the report dropped about the M2 Pro and M2 Max MacBook Pros being delayed by a few months. But now, we’re talking about them being potentially announced today via press release!?
This is a huge potential incoming announcement, so let’s break down what has actually been claimed. The tweet from Jon prosser via Front Page Tech is a simple one:
keep an eye on apple’s newsroom tomorrow 😏- jonJanuary 16, 2023
Now this could mean one of many things, but given the timeline that’s been established over the past few months of leaks and rumors, the general consensus surrounds three devices:
No design changes are expected on any of these — just an internal refresh to M2 chipsets for a performance boost. To further heighten the likeliness of this, MacRumors has learned that Apple plans to hold press briefings later this week ahead of review embargoes lifting next week.
One thing’s for sure, if this is true, we could be in for a big day of news ahead. The new MacBook Pros have been hotly anticipated for a while now. I even told you not to buy the current M1 laptops back in December, as a new one is just around the corner (and I look forward to sweet vindication for that big call).
But even if it's just a minor performance increase and jump in efficiency, I’m all in for what is easily one of the most anticipated laptops of the year. And it’s only January!
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Jason brings a decade of tech and gaming journalism experience to his role as a writer at Laptop Mag. He takes a particular interest in writing articles and creating videos about laptops, headphones and games. He has previously written for Kotaku, Stuff and BBC Science Focus. In his spare time, you'll find Jason looking for good dogs to pet or thinking about eating pizza if he isn't already.