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Google's advanced Gmail security feature helps prevent phishing scams — here's how

Gmail inbox
(Image credit: Google)

Google is fortifying its email security for Gmail by adding validated logo displays on authenticated emails in an effort to prevent cybercriminals from tricking unsuspecting victims into phishing scams.

The company announced it will be rolling out support for Brand Indicators for Message Identification (BIMI) over the next few weeks, which provides recipients further verification of the sender's identification; making it difficult for scam artists to impersonate otherwise trusted brands or people. 

Gmail's support for BIMI was announced last year, which Google states is the "industry standard that aims to drive adoption of strong sender authentication for the entire email ecosystem." 

(Image credit: Google)

Companies such as Back of America have adopted the feature on Gmail, with the usual "B" initial display now changed the company's official logo. The updated security feature will be available for both browsers and smartphone applications.  

Organizations that authenticate emails using Domain-based Message Authentication, Reporting, and Conformance (DMARC) will see BIMI support, with their validated logos being displayed on authenticated emails from their domains and subdomains.

The introduction of BIMI will support the validation of trademarked logos from companies, seeing as notable brands are usually targeted by malicious scammers. This year, we've already seen an info-stealing malware campaign mimicking Microsoft, Spotify and more.

It's a welcome feature to add to Google's built-in protections that automatically filter out potentially malicious messages. Microsoft Exchange also added a similar anti-phishing feature earlier this year.

As stated in the announcement, the list of validated authorities is expected to expand in the future, meaning we'll hopefully see less successful scams taking place. As for those who are sick of getting scams calls, there is a way your phone can permanently stop spam calls

Darragh Murphy is fascinated by all things bizarre, which usually leads to assorted coverage varying from washing machines designed for AirPods to the mischievous world of cyberattacks. Whether it's connecting Scar from The Lion King to two-factor authentication or turning his love for gadgets into a fabricated rap battle from 8 Mile, he believes there’s always a quirky spin to be made. With a Master’s degree in Magazine Journalism from The University of Sheffield, along with short stints at Kerrang! and Exposed Magazine, Darragh started his career writing about the tech industry at Time Out Dubai and ShortList Dubai, covering everything from the latest iPhone models and Huawei laptops to massive Esports events in the Middle East. Now, he can be found proudly diving into gaming, gadgets, and letting readers know the joys of docking stations for Laptop Mag.