Apple fans who love to waltz around their rooms to Tchaikovsky and Strauss may be elated to hear about the Cupertino-based tech giant's new acquisition. On Monday, Apple announced that it bought Primephonic, a music-streaming service that specializes in the classical-music genre.
Apple to provide a better music experience to classical music fans
Apple sang the praises of Primephonic's classical-music streaming service, which, according to the iPhone maker, offers an "outstanding" listening experience to its patrons. The Cupertino-based tech giant raved about Primephonic's search-and-browse functionality, well-curated expert recommendations, and more. As such, Apple decided to tap into Primephonic's expertise to cater to its classical music-loving users.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said VP of Apple Music and Beats Oliver Schusser. "Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
As a result of the acquisition, Apple is promising Apple Music subscribers a significant upgrade to the classical-music arm. This includes enhanced search and browsing, detailed displays of classical music metadata, exclusive audio content, as well as new benefits and features.
The Primephonic app is no longer available for new users, and it will be taken down on Sept. 7. However, as mentioned, Apple is poised to launch a dedicated classical music app that combines Primephonic's beloved user interface with Apple's new, experience-boosting features. This is expected to roll out next year.
Current Primephonic subscribers will receive a complimentary Apple Music subscription for six months.
Stay in the know with Laptop Mag
Get our in-depth reviews, helpful tips, great deals, and the biggest news stories delivered to your inbox.
Kimberly Gedeon, holding a Master's degree in International Journalism, launched her career as a journalist for MadameNoire's business beat in 2013. She loved translating stuffy stories about the economy, personal finance and investing into digestible, easy-to-understand, entertaining stories for young women of color. During her time on the business beat, she discovered her passion for tech as she dove into articles about tech entrepreneurship, the Consumer Electronics Show (CES) and the latest tablets. After eight years of freelancing, dabbling in a myriad of beats, she's finally found a home at Laptop Mag that accepts her as the crypto-addicted, virtual reality-loving, investing-focused, tech-fascinated nerd she is. Woot!