Apple
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![Close-up photograph of a monitor showing a Meta Quest 3 listing on the Best Buy's website, a mouse cursor is over the "Add to Cart" button, individual pixels can be made out.](https://cdn.mos.cms.futurecdn.net/tCCwM3YVLxnStA6KuyrBhK-320-80.jpg)
Technology FOMO: How to be perpetually unsatisfied
By Rael Hornby published
Tech is moving so fast that I've been afraid to buy anything in case a new version, model, or product makes it obsolete. But is that healthy?
![Tim Cook on stage gesturing to an Apple logo beside the phrase "Apple Intelligence"](https://cdn.mos.cms.futurecdn.net/JKU2xrSmxhANNZVTbmjF3K-320-80.jpg)
Apple's AI plans have a potentially alarming drawback
By Stevie Bonifield published
News reports show that AI service will be called "Apple Intelligence," and you'll need to opt-in to use it — but should you? You should know a few things before using Apple's new AI tools.
![Man holding iPhone 15 Pro Max against gray carpet background](https://cdn.mos.cms.futurecdn.net/GKGR6DRZ8rdTVuVeFZQRtS-320-80.jpg)
You can get a free iPhone 15 right now without a trade-in — here's how
By Sarah Chaney published
Snag Apple's new iPhone 15 for free, no trade-ins required. Or, spend $5-10/month to get a 15 Pro or 15 Pro Max instead.
![The Apple logo on a pedestal against a blue gradient background](https://cdn.mos.cms.futurecdn.net/duncntMpEuSd4HtNPr336C-320-80.jpg)
PC makers should stop worrying about a “MacBook Killer” and focus on 1 far more important idea
By Stevie Bonifield published
Dozens of new AI PCs have been announced recently and many are taking shots at the MacBook. Is AI enough to make any Windows laptop a “MacBook killer,” though? It might not be that simple.
![MacBook Air 13 M3 review](https://cdn.mos.cms.futurecdn.net/WjuBAXvdSdMSEjGoTonLz6-320-80.jpg)
Best 13-inch laptops in 2024
By Momo Tabari last updated
Here are the best 13-inch laptops for any budget. These top-rated notebooks land right in the sweet spot of power and portability.
![Tim Cook of Apple and Sam Altman of OpenAI in a split image](https://cdn.mos.cms.futurecdn.net/JHd6c4XapVnpeZsSKndiZ6-320-80.jpg)
'The world isn’t ready, and we aren’t ready. And I’m concerned we are rushing forward regardless and rationalizing our actions': OpenAI employees sound the alarm ahead of Apple partnership
By Stevie Bonifield published
Apple is expected to announce a partnership with OpenAI next week at WWDC, but former OpenAI employees are raising the alarm. Could controversy at OpenAI derail Apple's AI ambitions?
![Tim Cook at WWDC 2022](https://cdn.mos.cms.futurecdn.net/GxGvJGmRDfNVPbVPgdjc9d-320-80.jpg)
WWDC 2024: Will last year's Vision Pro reveal be followed by no hardware at all?
By Stevie Bonifield published
How will Apple follow its Vision Pro reveal from last year's WWDC? Here's a preview of everything we're expecting Apple to announce (and skip) at WWDC 2024.
![using siri on iphone](https://cdn.mos.cms.futurecdn.net/pWbhUx6uk6bfpyzabjkfkj-320-80.jpg)
'Hey Siri, can you...?': 3 ways AI on iPhone will change Apple's voice assistant forever
By Rael Hornby published
A new AI-enhanced Siri could feature at Apple's WWDC next week, and here are some of the reported features to expect.
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