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Apple AirPods X headphones could arrive in March for $399

(Image credit: Curved)

Apple appears to be set to release a pair of noise-canceling headphones, based on mysterious listings in Target's product inventory. 

The listing, reported by tech analyst Jon Prosser, shows a product called the Apple AirPods (X Generation) that will sell for $399. We suspect the page is referring to over-ear ANC headphones given that Apple's high-end AirPods Pro earbuds cost $150 less. 

Most premium over-ear noise-canceling headphones cost between $300 and $400, with the excellent Bose Noise Cancelling Headphones 700 landing at the top of that range. Apple is known for packing the latest tech in its products and selling them at a premium, so $399 would make sense for its oft-rumored over-ear cans. 

These won't be the first over-ear headphones released by Apple. The company has sold several Beats-branded headphones over the years, including the Beats Solo Pro. They will, however, be the first Apple-branded pair, making them direct competitors to the Microsoft Surface Headphones

We don't have any concrete information about Apple's forthcoming headphones, but the pricing suggests they will feature active-noise cancelation. And they will almost certainly come with a custom chip, like the H1. 

Apple headphone rumors

This isn't the first time we've heard about Apple's rumored over-ear headphones. Reliable Apple analyst Ming-Chi Kuo reported in 2018 that the headphones would arrive by the end of that year. 

Not long after, Bloomberg released a report stating that the headphones were delayed due to "development challenges." Kuo then followed up by predicting that the headphones would arrive in the first half of 2020.

With a big Apple event rumored for March 31, Kuo's prediction could come true. Apple is expected to reveal the iPhone SE 2 at the event, but the headphone unveiling could be the event's "one more thing" moment. 

Regarding the name, we doubt they will be called the Apple AirPods (X Generation), although AirPods X would be on-trend. 

We'll be on the lookout for an invite from Apple, and provide you with all the latest coverage should the company choose to unveil over-ear headphones at the event.