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Apple Watch 7: Price, release date, specs and more

Renders of Apple Watch 7 prepared based on alleged leaked photos of the device
(Image credit: Jon Prosser/@RendersByIan)

Apple Watch 7 is a lock to dominate the smartwatch world when it launches this fall just as its predecessors have. That could certainly lead you to believe that Apple might rest on its laurels, but rumors suggest that won't be the case.

Many leaks and rumors are pointing to the first meaningful hardware redesign since 2018. This comes as Google and Samsung partner up in an effort to create a more meaningful alternative to Apple Watch, something that has proven impossible so far. 

Here's everything we know today about Apple Watch 7 including the expected price, release date, design, features and more. 

Apple Watch 7: Price and availability

We haven't seen any specific rumors yet regarding pricing for the Apple Watch 7, but Apple has been remarkably consistent suggesting a $399 starting price.

Apple moved to $399 as the starting price for the Apple Watch with Series 4 and hasn't strayed from it since. With the Apple Watch SE holding down the more affordable end of things with its $279 price point and the Apple Watch still the dominant option in the market, there's little reason for a change. 

Renders of Apple Watch 7 created by PhoneArena

(Image credit: PhoneArena)

There has been some speculation that Apple could reduce the upcharge for the cellular model to $50 as we saw with the Apple Watch SE, but there are no direct rumors or evidence for that move.

A new watch has always been released between September 12 and September 22 and Apple has stuck to that pattern with a September 14 streaming event that will almost certainly include the Apple Watch 7 alongside the iPhone 13.

Availability may be a slightly different matter as rumors of parts shortages affecting at least the volume of Apple Watch 7 units available and possibly delaying the release entirely have come up recently. We would still expect to see the Watch announced, but it may have a longer pre-order period than is typical. 

Renders of Apple Watch 7 prepared based on alleged leaked photos of the device

(Image credit: Jon Prosser/@RendersByIan)

Apple Watch 7: Design

We now have renders of the presumed redesign of the Apple Watch 7 from a couple of sources. The first renders were created by @rendersbyian in cooperation with Jon Prosser and the second from PhoneArena

Prosser's materials are allegedly based on actual images of the Apple Watch 7 sent by an unnamed source, while PhoneArena was simply going off existing rumors. Prosser has established a solid, but not spotless, record when it comes to Apple products so there's a strong chance these are accurate. 

The biggest change to the design is the flattened sides, which should come as little surprise as we have now seen Apple apply this same design to almost its entire lineup of products. From the iPhone 12, to the iPad Air, to the new iMac and rumors suggest it is coming to the 14-inch MacBook Pro as well, we have every expectation that the flat edges will be Apple's signature look for years to come.

Renders of Apple Watch 7 prepared based on alleged leaked photos of the device

(Image credit: Jon Prosser/@RendersByIan)

The design has slightly less of an impact on the Apple Watch than on some of the other products as the top and bottom still have a curved look due to the watch band sloping into it. The trimmed edges seem like a win, but however you feel about the squared-off design from Apple, this isn't going to change your opinion one way or the other. 

The rest of the design seems unchanged from the 2018 redesign. Prosser indicates that prototypes with smaller bezels have been tested, but it's unclear whether that will make it to the final production Apple Watch 7.

Alleged image of Apple Watch 7 41mm band

(Image credit: Majin Bu)

A leaked image from Majin Bu suggests that the Apple Watch may also be getting slightly larger again. The watch band shows a 41mm measurement, up from 40 on the Apple Watch 6 and they claim the larger model will move to 45mm from 44mm. It's unknown at this time whether existing bands will still be compatible. 

Renders of Apple Watch 7 prepared based on alleged leaked photos of the device

(Image credit: Jon Prosser/@RendersByIan)

Apple Watch 7: Features

While we have a pretty clear picture of what the Apple Watch 7 is going to look like, even after the debut of watchOS 8 at WWDC 2021 it's slightly unclear what to expect. One notable easter egg in the presentation was mention of blood glucose monitoring, something that isn't possible with the current Apple Watch models. TechRadar previously reported on the possible addition of blood glucose monitoring to the Apple Watch 7. Given the prevalence of diabetes globally and specifically in the U.S., this would be a massive update for the Apple Watch as a health monitoring tool. 

Beyond that, things get extremely speculative. Patently Apple noted that Apple was granted a patent for a watch band with embedded batteries. Given that the new design still looks incredibly thin, this would be one way for Apple to better challenge some of its more fitness-focused competitors or the Samsung Galaxy Watch when it comes to battery life. 

Renders of Apple Watch 7 prepared based on alleged leaked photos of the device

(Image credit: Jon Prosser/@RendersByIan)

Other new software features that are debuting in watchOS 8 include a number of mindfulness related updates. This includes a new Respiratory Rate feature for sleep tracking, updates to Breathe and a new Reflect feature along with support for tracking new exercises low-impact exercises like Tai Chi and Pilates. 

The popular face watchface will now allow you to use portrait mode photos and leverage the depth data to create layered watchfaces. Photos on Apple Watch will be updated with the new look from iOS 15 and Messages is getting improved with the ability to dictate, scribble or add emojis from the same view.

While these new features are compelling, the blood glucose monitoring is the only one that should hinge on new hardware, so if there are any other exclusive features coming to Apple Watch 7 then Apple is keeping them under tight wraps for now.

Apple Watch 7 renders created by PhoneArena

(Image credit: PhoneArena)


Apple isn't likely too worried about the competition for the Apple Watch 7 because when it comes to mindshare and market share, it enjoys a substantial lead. A recent Counterpoint Research study showed Apple Watch monthly active users at over 100 million. However, there is finally some evidence of competition arriving that may motivate Apple to keep its foot on the gas.  

It was made clear at Google I/O 2021 that Android Wear is getting considerably more attention this year with Google's partnership with Samsung. Whether that means a Galaxy Watch 4 or the rumored Pixel Watch can challenge the Apple Watch is far from certain. 

The biggest feature gap that Apple Watch 7 could close is battery life. While Apple Watch models can often make it into a second day for some users, a full two days is out of the question for most and particularly active users will burn through it in less than a day. The Galaxy Watch 3, by comparison, offers four days of battery life and most Fitbit devices offer around five days of battery life. Particularly given the push for the Apple Watch as a vital health monitoring tool, it could use a battery boost. 

Sean Riley

Sean Riley has been covering tech professionally for over a decade now. Most of that time was as a freelancer covering varied topics including phones, wearables, tablets, smart home devices, laptops, AR, VR, mobile payments, fintech, and more.  Sean is the resident mobile expert at Laptop Mag, specializing in phones and wearables, you'll find plenty of news, reviews, how-to, and opinion pieces on these subjects from him here. But Laptop Mag has also proven a perfect fit for that broad range of interests with reviews and news on the latest laptops, VR games, and computer accessories along with coverage on everything from NFTs to cybersecurity and more.