by LAPTOP Staff on March 27, 2012
And the winners are...
Holding strong as the dominant brand for three years running, Apple proved to be top in six of nine categories, including reviews, design, keyboard and touchpad, tech support, software and innovation. The only area where Apple fell flat was value and selection, but that's because the company chooses to focus on higher-end notebooks. It's tough to argue against a company that introduced a 5-star laptop in the form of the MacBook Air 13-inch. There's a reason why Apple saw a 26 percent increase in year-over-year MacBook sales. This brand is simply the best.
Trusty and reliable, the Lenovo brand also held on to its No. 2 spot from last year. While it only topped two categories (innovation and customer service), Lenovo consistently scored well, winning accolades for its keyboards and touchpads as well as value and selection. We also look forward to a bright future for the brand, with such upcoming Windows 8 devices as the Lenovo IdeaPad Yoga.
Finishing first in the multimedia category (in part due to its Beats Audio technology) and value and selection, HP proved it deserves to keep the bronze medal again this year. The computing giant also placed second in reviews, design and software. More impressive is that HP achieved this success despite considering jumping out of the laptop market altogether.