“Parents need reassurance that developers are not taking advantage of an app’s access to their children,” Mitchell Cogert, CEO of Kids Best iPad Apps, said in a statement on Wednesday.
“A lot of companies are trying to do the right thing and step up to the plate,” Maneesha Mithal, associate director of the Federal Trade Commission, said to Bloomberg when discussing app privacy. “But there’re a lot of practices out there not being disclosed to users.”
Last year the FTC found that only 20 percent of children’s apps in Apple's App Store and Google's Play store disclosed details about privacy policies, largely because these apps share location and contact information with third parties.
"While we think most companies have the best intentions when it comes to protecting kids’ privacy, we haven’t seen any progress when it comes to making sure parents have the information they need to make informed choices about apps for their kids,” the FTC said in its December report.