Sony: VAIO P Will Make You Forget About Other Netbooks
Back in September Sony's Mike Abary told us that the company would be entering the netbook market--sort of. At the time the senior vice president of Sony Information Technology Products said "we are letting the pioneers in the market make the mistakes. Sony has to participate because consumers are our core competency. Sound like a dis to the likes of Asus, HP, and MSI? Yeah, it was. Now Sony is putting its money where its mouth is the VAIO P series, which the company hopes will transcend the netbook category. (Update: Does the VAIP P redefine netbooks? Check out our full review to find out.) And it had better for $899. We sat down with Abary before CES to ask him about the genesis for the P series, its target audience, the importance of integrated GPS and mobile broadband, and more. Here's the quick highlights:
- Sony does not consider the VAIO P series to be a netbook. In fact, Abary told us that "the type of premium customer they are targeting "probably doesn’t even know what a netbook is."
- Abary estimates that as much as 60 percent of perspective VAIO P buyers is women.
- Sony is leaving the option open for pricing models that could include subsidized pricing if you purchased the VAIO P through a carrier.
- The company doesn't see cheap 12-inch notebooks as a threat. In fact, Abary questions whether netbooks are getting too big for their own good.
The VAIO P is the Best Netbook of 2009 CES!