6 Things Microsoft's Next CEO Should Do

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Moments after Microsoft CEO Steve Ballmer announced he would be retiring within 12 months, the company's stock shot up 8 percent. That probably didn't make the extremely animated and passionate tech leader too excited, but there is plenty of reason to be optimistic about Microsoft's future. The company still has the leading PC operating system, the most popular and profitable productivity suite in Office and the No. 1 selling gaming console in the Xbox 360, with the Xbox One on the way. Microsoft also happens to be sitting on $77 billion in cash. Still, Ballmer missed the mobile boat, getting blindsided by both the iPhone and the iPad, and there are serious questions about whether Microsoft is doing enough with Windows 8.1 to save the PC.

Here are five things Microsoft's next CEO needs to do to make the company thrive during the next decade.


Author Bio
Mark Spoonauer
Mark Spoonauer, LAPTOP Editor in Chief
Responsible for the editorial vision for Laptop Mag and Tom's Guide, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
Mark Spoonauer, LAPTOP Editor in Chief on
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  • Cyber-life Says:

    Next Microsoft CEO can Minimize Windows 8 Blacklash by offering 2 separate flavors of Windows, All versions of Windows 9 should be an incredible upgrade to Windows 8 which is a first flavor. Second flavor is Windows for older generation which is touchscreen free operating system based on InfoWorld Windows Red Pro.. It only works on older generation ready computers.

  • Mel E Says:

    These does not really address the issues. They are the results of the internal conflicts and decades of Embalmerification of the company.
    What they need to do is get a CEO not from MS. Someone from another company with a more synergesistic culture. Decades of Balmer's and Gate's culture and attitudes is so ingrained that it must start by revamping this culture of intimidation, where dissent is not allowed. The company cannot innovate if the innovators and dissent is not allowed. Arrogance and NMIH mentality must stop. That means a revamp form the top. They must choose the CEO and major managers from elsewhere, then only then can you talk of what needs to be done.

  • Aoyagi Aichou Says:

    I'm sorry, but the problem of Windows Phone is actually being too stupid for power user or enterprise use, especially for those who don't want to use clouds, Exchange and social features.

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