Location is king. That's the message we're getting here in Austin, Texas, where a slew of social discovery apps leveraging the feature have emerged from the tangle of nascent startups at SXSW Interactive 2012. Chief among them? Banjo, the app that "lets you see everything around you, anytime and anyplace across all major social networks." That description comes straight from the mouth of its CEO and founder, Damien Patton.
In case you haven't fiddled with the app yet, here's what you need to know about it: Banjo integrates with your major social networks, including Twitter, Facebook, Instagram, Foursquare, Google, and more. Because it pulls up data from these networks, it doesn't suffer from the "sparse users" conundrum that most budding apps face. That means you don't even have to convince your friends to hop onto the Banjo train in order for it to be useful — and it doesn't aspire to be another social network soliciting your participation.
LAPTOP Magazine sat down with Patton and asked him to give us a run-through of the app, and to let us in on its fundamental aims — what it really seeks to accomplish, beyond the hype. Read on to see what he told us.
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