by K.T. Bradford on August 13, 2010
Small business owners and individuals cultivating a personal brand all know that being involved in social networking and social media is key to staying relevant on the web and in the real world. However, getting started or taking your current social web strategy to the next level isn't as easy as just adding more money to the budget or coming up with new ideas to attract more followers. You must understand how the social web works, how to navigate its waters, and how to avoid the mistakes others have made when crafting your own strategy. So read advice from the experts to kick your social networking presence into high gear and be sure to check out the tip call-outs at the bottom of each page.