Why Data Caps Will Kill the Cloud, Online Video
As we zoom toward an always-connected future, the same Internet service providers that should be moving us forward are trying their best to hold us back. By imposing stiff bandwidth caps and punitive overage fees, providers are forcing users to think twice about every piece of content they consume and every cloud service they use. The results could have a chilling effect on both media companies and software providers.
Low Limits, High Costs for Bandwidth
Just this week, AT&T announced that its DSL customers would have to abide by a 150GB per month cap or pay a $10 penalty for each additional 50GB of transfers. While that sounds like a lot of data at first glance, it only accounts for about 3 hours a day of HD video viewing, as watching a typical two-hour HD movie on Netflix uses about 3.6GB. And that's before you do a full online backup of your 320GB hard drive, call the family on Skype HD, check your e-mail, surf the web, and download that new 5GB MMO you've been dying to play.
Those numbers loom a lot larger on mobile broadband where the caps are far lower. For example, Verizon Wireless charges $50 a month for just 5GB on its LTE data plan or $80 for 10GB. T-Mobile just announced an $85 for 10GB per month plan for its 4G network . If you exceed those rates, T-Mobile slows your connection, and Verizon charges you a whopping $10 per GB overage fee. When it comes to handsets, Verizon still has a $30 unlimited data plan, but has promised to end it in the near future. Clear and Sprint are the only carriers who offer truly unlimited 4G bandwidth for both handset and notebook users, but you have to wonder how long they will continue that pricing plan when all of their competitors are instituting caps.No More Casual TV Viewing
No matter what the size of your data cap, you now have to think carefully about everything you watch online. If you're a home user, even a high cap means you simply cannot cut the cable cord unless you don't watch that much television. And there's little chance you'll choose to eat up your bandwidth allotment watching a program unless you really want to give it your full attention.
The fear of exceeding bandwidth limits could fundamentally change the way we think about TV viewing. Many people, myself included, like to have TV on in the background while they're doing something else. There are many shows and even entire channels that I'll watch out of the corner of my eye while I'm working on my computer, but I'd never stop what I was doing and give my undivided attention for a full two hours. Would you pay $10 per GB in overage fees to watch an episode of Cops, three hours of senate debate on CSPAN, or the full two hours of Mansquito? Would you even use 2 or 3 percent of your monthly home broadband allotment on an hour or two of those shows?
Just think about the chilling effect that cautious viewers could have on programming if the unlimited world of cable and satellite were replaced with metered Internet programming. Would anyone even produce cheesy reality shows such as Hoarders or straight-to-tape movies such as Dolph Lundgren's Killing Machine if people had to think twice about paying the bandwidth charges to watch them? Or would everyone start watching things in standard def, just to save gigabytes?
Cloud Computing: Maybe Not
What happens to cloud services when their users have to watch every byte? Would you perform a complete online system backup if you knew it would eat up most of your monthly broadband allotment? Would you even think about syncing or sharing 2GB of vacation photos and videos while you're still on the road?
If you buy software online, bandwidth caps make you pay for it twice—once for the application itself and a second time for the bandwidth to download its install. For example, EA's Dragon Age II costs $60, and if you download the game over LTE, its 6.5GB install file could run you as much as $65 in bandwidth overage fees! Bandwidth-conscious users may even start worrying about doing routine downloads such as Windows updates from the road. The latest Windows 7 service pack clocks in at nearly 1GB all by itself.
Net Neutrality: Paying On Both Ends
If it's not bad enough that ISPs are punishing their own subscribers for using the bandwidth they need to consume content, buy software, and access cloud services, the same companies want to charge content providers, too. Right now, Comcast is in a very public fight with Level 3, the company that serves Netflix's video streams, because the ISP wants Level 3 to pay for serving videos to the same subscribers who are paying for bandwidth to receive them. If this holds up, Netflix will be forced to pass these fees along to their subscribers, effectively making them pay their ISP twice to watch the same movie.
How to Stop the Caps
While the FCC's authority to regulate net neutrality issues such as the Comcast vs. Level 3 dispute is in question, there's no form of consumer protection against broadband caps and overage fees. However, there's always the court of public opinion, and that's where we all need to change the way we talk about bandwidth caps.
Too many times, journalists who write about this issue parrot broadband industry talking points by calling users "data hogs" for taking full advantage of "all-you-can-eat" Internet services. Unfortunately, as Jesse Brown of Macleans notes, today's typical usage patterns were yesterday's excesses.
If we can change the conversation from one which insults consumers to one which empowers them, we can change the stakes of the game and encourage providers to offer the best and cheapest bandwidth instead of trying to take a piece of the action at every turn. The stakes for the future of entertainment, computing, and commerce are much too high to just let this slide.