ASUS CEO Reveals Eee PC Sales Numbers, Plans for Touch Eee PCs and More Eee Family Products
[caption id="attachment_6146" align="alignright" width="250" caption="ASUS CEO Jerry Shen (Image: apcmag.com)"][/caption] Earlier this week the ASUS Eee PC celebrated its first birthday (with a full birthday party and cake at LAPTOP Magazine). It was one year ago that the Taiwanese company began selling its first sub-notebook (which would form a new category known as netbooks). The little Eee PC 701 not only would spur on a whole Eee brand for the company and line of different sized Eee PCs, but it would push the competing notebook manufacturers into the netbook market as well. As the Eee PC, and arguably the first consumer netbook, turns one we checked in with ASUS CEO Jerry Shen who has spearheaded the company's Eee brand and its push into the netbook market. A year later, Shen isn't fearful of the onslaught of netbooks hitting the market from the likes of Samsung, Lenovo and Dell and only thinks the market is just starting to take off. Why? Well he shared the following in the hour long interview:
- Four million Eee PCs have been sold to date. He plans to reach the goal of 5 million Eee PC sales by the end of 2008.
- Touch-enabled Eee PCs are on the way and will be here by early 2009. Shen didn't share the details of the form factor, though he said they are exploring a convertible mode and a regular laptop form for touch-enabled Eee PCs. They will also run Windows 7 as early as mid-2009.
- Several skus of the Eee PC give customers numerous choices and allow them to find the Eee PC that best fits their needs.
- The Eee Family continues to grow with the EeeTop this month (that has an Easy Mode for Windows XP) and more products that will be announced at CES in January 2009.